Whether you’re running a mobile selling website or digital marketing services, you concentrate on two goals i.e driving traffic and sales.
When a customer is willing to purchase a product or service, you need to make sure to provide a positive customer’s purchasing experience on your website. You’ve invested months on designing your website and weeks on testing it. But you’ve left something big behind i.e checkout process page. If you want to attract and generate a maximum sale from the customer, then start investing your time on checkout page too.
What is a payment gateway?
A payment gateway is the banking service that sends all the credit-card transactions to credit card processors. Also, whenever the transaction occurred through your credit card, you will receive a message from the credit-card processor. Therefore you will acknowledge that transaction has been taken place. Thanks to today’s technology!!! There are a few payment gateways that can automatically detect frauds.
Keeping it simple, payment gateway is a software application. It’s a conduit between a website and bank that can authorize or declines a credit card processing. It’s no secret credit card, debit card, cryptocurrencies such as bitcoins are being processed using payment gateways. A strong payment gateway is the last step of the sales process by customers on an e-commerce website. Without the presence of a payment gateway, you cannot be sell items on your website. Hence every website must have a payment gateway to complete transactions securely.
Following are a popular online payment gateways tools for businesses
Helcim
If you’re looking for an all-in-one merchant tool, then Helcim is the perfect software for you. Helcim offers credit, debit and virtual terminal. Accepts cards via terminals and also through a desktop.
Helcim provides build-in payment gateway with transparent prices. Also, it focuses more on point-of-sale, speed-up your sales page with desktop, mobile and tablet application. You can sell almost everything online by using a fully hosted e-commerce tool. Handle your products and keep them on a track of inventory.
Placing an order through Helcim is safe and secure for your customers. They can securely store and manage their credit card details.
Helcim can effectively organize payment gateways, domains, hosting, POS, terminals, shopping carts, applications and more.
Pricing: Helcim retail plan starts at $15 per month. The online plan starts at $35 per month.
Stripe
Do you know Stripe is available in over 25 countries? Yes, it’s a go-to payment gateway for small and large business. The strip is offering payment services in more than 100 currencies.
Stripe is the perfect payment toolkit for running an online business. Whether you’re building an e-commerce platform or subscription service, Stripe’s helps an effective designed APIs you create a quality product for your customers.
Benefits of Stripe are:
- Optimized checkout flows
- Comprehensive security
- Allows global transactions
- Financial reconciliation
- 24×7 customer support
- Recurring subscriptions
Stripe also provides a quick and mass payouts for marketplaces. You can quickly connect payouts and send bulk payouts to your sellers, clients or freelancers across the globe. Stripe makes your work easy, it automates every payout workflow. It’s time to stop emailing and uploading a spreadsheet of every transaction. By using a single integration you can easily automate months of processing overhead and reduces human errors. Also, handles every complexity and compliance instantly.
Pricing: Strip customized support plan starts at $1800 per month.
Authorize.net
is specially designed for small and medium-scale organizations. This payment solution will help your company grow with a powerful host and trusted payment services.
Everything is simplified!!! Authorize.net accept credit card, debit card, contactless payments on the move. It provides a safe and secure shopping experience for your customers. This software allows in-site ordering, instant PCI compliances and more. On the other hand, Authorze.net offers advanced fraud detection suite and safety service for free.
Benefits of Authorize.net are:
- Advanced fraud detection
- Customer information manager
- Multiple payment types
- Simple checkout
- Account updater and invoicing
Pricing: Athorize.net offers 2.9% + $0.30 per transaction.
2checkout
2checkout is the one-stop destination to grow your business and maximizes your ROI. It was founded in 2006, there are over 17000 active clients from 180 countries around the globe. No matter if you’re running an international business or tapping to boost conversion ratio, 2checkout will help you. Select 2checkout as a payment gateway and enjoy global payments, digital commerce, global tax, risk management, subscription billing and partner sales. Accelerate your entire company insights within one single click. Gain reports on every aspect of your organization – commerce dashboard to subscription-related reporting.
2checkout offers three products such as
- 2Sell
- 2Subscribe
- 2Monetize
Choose the product concerning your requirements. You can include or exclude according to your organization demands. The products are available for every business, you can switch between from one product to another. Also, use effective add-ons and make gain trust among your customers.
Pricing:
- 2Sell : 3.5% + $0.35
- 2Subscribe : 4.5% + $0.45
- 2Monetize : 6.0% + $0.60 per month.
Amazon Pay
Amazon is a popular e-commerce website around the world. Do you know, Amazon has introduced an online payment solution? Yes, Amazon Pay can make a secure checkout. Hurray!!! It’s time to widen your business horizons with “Amazon online payments”.
Amazon Pay eliminates checkout barriers. Customers can order products by using their registered Amazon account. Hence they don’t need to waste their time by creating another new account. The exciting feature of Amazon pay is “Voice Shopping”. It’s time to get ahead of your shopping experience and engage users through voice.
It helps online businesses and captures maximum customers in less period. Amazon pay offers amazing benefits for businesses and shoppers. Small and large businesses make it easy and drive business with an effective payment gateway. Considering non-profit organization accept a donation and other services on your website through Alexa Donations.
Pricing: Amazon Pay offers 2.9% + $0.30 per transaction.
PayPal
Want to pay or get paid? PayPal is the best online payment gateway for you. PayPal connects both buyers and sellers on a single platform. A PayPal offers a comprehensive payment gateway to help company goals. This software offers effective and simple payment options online and overseas.
For buyers:
- Signup with registered email id and password.
- Link your bank account through a secure link.
- Click on the PayPal button to check out
Users can shop around the world by entering registered email id and password. By using PayPal, you can easily send, purchase and handle your transactions within a single account. PayPal is Free!!! PayPal offers a safe and secure way of payments. You can pay online through PayPal password and skip the financial information step. If you want to pay even faster, then choose “One Touch”. You can stay logged in, shop and check out without providing a password.
For sellers:
- Create a business account.
- Select the features that you would like to start with. Also, you can add or change the features just by clicking on ‘Back’ button.
- Integrate PayPal through a partner or by yourself.
It’s a given statement that PayPal is dedicated to your organization. Whether you wish to pay through debit or credit card, PayPal has a perfect solution for every business.
Accepts payments – PayPal can process every type of payments – credit, debit, contactless, email invoicing or donations.
Access funding – It provides a stream-lined finding source that achieves your business requirements.
Make payments – Feel free, order supplies for your organization safely and securely.
Pricing: PayPal fees starts at 2.90% + Euro 0.30 per transaction.
Worldpay
Do you want a lot of things on your plate? Then keep an eye on Worldpay. It is one of the best credit card processing and merchant services. Worldpay develops an outstanding customer payment user experience for your business.
A potential customer is always on the race. And so are you? Worldpay offers point to sale service to flexible card payments. It provides simple and secure services that will advance your overall customer experience and also your organization. Also, Worldpay offers a solution for a small, medium and large business.
The plugin included in Worldpay will allow you to accept payments securely. Besides, Worldpay manages the entire payment process, the great news is, no SSL certificate is needed on your website.
Pricing: Worldpay basic plan starts at Euro 19.95 per month.
Apple Pay
If you’re running a business, then it’s important to accept Apple Pay. This software is exclusively for Apple users. Apple Pay is simple and works seamlessly on every Apple device. You can proceed with payments in offline stores or online websites. It offers a faster, secure and safe transaction. Sending money is as simple as sending a text message.
Want to send money to your friends or family members? Hurray!!! By using Apple Messages you can send dollars within few simple clicks. Using Apple Pay is much easier than processing through a physical card. An Apple Card is the latest method to process transactions with Apple Pay. It allows simplicity, efficiency and transparency.
The amazing security feature of Apple Pay, it uses finger touch ID for confirmation. That means you can use your finger touch to pay the bill. Use Apple Pay on your App Store and purchase your favourite games, apps or books within a single touch.
Pricing: Apple Pay offers cash balance for free. It charges 3% fees on credit and debit card transactions.
Final Thoughts
How can you generate maximum sales? The answer is simple. Create a robust payment gateway to your customers and a solid third party application. Make sure the application offers effective features for processing and transactions. Also, depending upon your business goals, choose the best payment gateway for your business.
