Let’s keep it simple, digital marketing is defined as the process of promoting your product or services through the internet. It includes videos, promotion message, billboards, television, email, radio channel and more.
In other words,
Digital marketing refers to promoting brand, products and services via a digital medium. The channels include SEO, SEM, website, social media, mobile, email, PPC, instant messaging, affiliate or any digital channel. Digital marketing can be performed both online and offline.
Digital marketing uses various channels and techniques that allow a business to analyze their campaigns, content and social media strategy to understand what’s accomplishing and what isn’t in real-time.
Today’s Digital Marketing
If you’re a marketer then you could’ve encountered new challenges every day. To participate in the competition in the digital marketplace you need to focus on a few important things. Create an excellent user experience, develop optimized content, target audience and develop a relationship with your customer depending upon ongoing interaction.
The key benefit of digital marketing is that potential users can be reached in a cost-effective and moderate way. Also, include improving brand integrity and drive maximum online leads.
Digital advertising
Have you ever noticed Flexi ads while travelling? Many times right. No matter whether you’re travelling on a bus or train, you could find banner ads everywhere. If you’ve focused on location-based targeting, banners ads can be a better option. What if you’re planning to expand beyond? Digital Advertising is the right way for you.
Digital advertising is also called as online advertising or internet advertising. For small and large business it’s effective to use the advertising opportunity to communicate with your users or customers.
There are 3 types of digital adverting
- Google AdWords
- Acquired advertising
- Business generated advertising
Google Adwords: It’s a leading advertisement medium developed by Google. It’s a great channel for new business who are planning to explore their products and services to the world. The Google Adwords program enables you to set a specific budget for online advertising and pay when someone clicks on your ad. This type of ad service concentrate mainly on keywords.
Acquired advertisements: They are commonly used on website, social media and more. Here the communications are generated via public relations.
The business generated advertising: If you’ve started a business, you probably promote your products on a company blog and social media platforms.
Search engine optimization
SEO is a fancy buzz word in the digital marketing world. It’s the process of generating organic traffic on search engines. In general, SEO is the method of improving the quality and quantity of visitors and traffic to your website or blog with search engine techniques and algorithms.
As per research, a website that displays on the first page of a search engine (Google, Yahoo and Bing) receive more than 96% of clicks. It’s no secret website that appears high in the search results can receive more traffic. Ultimately their click-through rate gets increased.
Benefits of SEO
- Better user experience
- Higher conversion rate
- Better cost management
- Establish brand awareness
- Builds brand credibility
How to do search engine optimization?
SEO includes technical, creative and promotional activities that are grouped into ‘On-page SEO’ and ‘Off-page SEO’.
Keyword research: It’s a known fact, keyword plays a crucial role in SEO. The good news is there are many free online keyword tools available in the market. Analyze different types of keywords and frequency used by potential customers to find your products or services.
Technical auditing: With effective technical auditing ensures that your website can be crawled & indexed, is perfectly geo-targeted. Hence it is error-free.
Onsite optimization: Optimizing every aspect can improve your ranking on search engines.
Content marketing: High authorized website link to exceptional content. Therefore creating unique content can improve your website credibility. Create content that is useful for your visitors. Concentrate on long articles, as per Google algorithm, an article with 1500 to 2000 words can get better rank. Include the how-to guide, news or research with compelling information.
Digital PR: Press release provide a major reason for a related website to link their website.
Outreach and promotion: This is something crazy, it includes communicating with popular journalists, influencers or experts about a specific brand, content and more. Therefore it can earn coverage and earn external links from authentic websites.
Content marketing
Have you ever heard about the caption – Content is King? Many times right. It’s basically a buzzing word for marketers and content writers. The ultimate goal for a content writer is to write great content for their audience. On the other hand, the goal of a marketer is to promote the content for a targeted audience. Creating compelling content for targeted audiences can drive maximum traffic.
- It’s an important pillar of ‘modern SEO’
- Content marketing can help your brand to get noticed everywhere (social media)
- It includes something valuable such as latest offers for customers in emails or search ads
Don’t create content just for promoting your product or services. Creating a cleaver content is essential, educate and inspire your users. Offering effective content that is related to your audience, provide valuable information.
Email marketing
Email marketing is an effective approach of advertising brand, products or services via email. As per marketing insights, email marketing is a popular digital platform and is imperative for users acquisition & retention.
By composing an effective email the marketers can promote their products or services with business prospects and consumers. Although many companies neglect email marketing, this strategy can drive maximum ROI when implemented in the right way. All you need to concentrate on your targeted customers and generate sales and leads.
Benefits of email marketing
- Targeted & personalized content
- Build credibility
- Better brand recognition
- Boost sales
- Build a strong relationship with business prospects and customers
- Optimize time and budget
- Increase traffic and boost maximum leads
An email is used for communication purpose. An organization use the email to develop an eternal relationship with their audience. Email marketing is denoted as one segment of online or internet marketing. It encompasses through blogs, website and more.
Social media marketing
Keep it simple, social media marketing is the process of driving traffic through social media channels. The popular social media platforms are Facebook, Instagram, Twitter and LinkedIn. Social media is playing a key role in everyone’s lives – students, employees, homemakers, senior citizens.
Everyone is using social media for communicating, posting pictures, sharing their memories and more. On the other hand, businesses are also making the most of social media platform. Marketers are using the social channel for promoting their products or services. Also, providing customer support for their potential customers. Therefore gaining trust among their customers by providing valuable advice and services.
Social media marketing is an effective approach to reach business prospects and ideal customers. Do you know, social media can help to build external links – it turns great support for SEO.
Benefits of social media marketing
- Increased brand awareness and inbound traffic
- Improve ranking on search engines
- Higher conversion rates
- Cost-effective
- More brand authority
Out of 10, 8 people search for social media profiles before they place an order. Your customers can interact with your brand, products and services through social media. If you’re not on social media or not interacting properly with your audience, then you’re missing big. Effective marketing on social media channels can get you remarkable success to your organization.
