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What is inbound marketing?

Getting customers to buy products over competitors can be a daunting process, which is why a business should be on hit list while marketing. It works perfectly when a visitor visits your website to know about your products or services. It’s the best opportunity for entrepreneurs to create brand awareness and build potential customers.

What is inbound marketing?

Inbound marketing is a powerful strategy of attracting business prospects attention through content marketing, video marketing, SEO, email marketing and more. In general, inbound marketing can be a combination of various marketing platforms in an effective method to attract customer’s attention.

The ultimate aim of inbound marketing is to improve traffic, engagement and leads through earned and owned digital media.

Difference between inbound marketing and outbound marketing?

When you pay attention to digital marketing trends, you’ve encountered a few fancy words i.e inbound marketing and outbound marketing. These marketing techniques go hand-in-hand to generate better ROI.

An inbound marketing technique is meant as a new marketing strategy where digital marketers attempt to pull in ideal consumers with engaging content. It is also called a content marketing strategy. Inbound marketing include social media, SEO, newsletters, blog posts and other related content that users want to read it.

Outbound marketing is popularly called as marketing. Many businesses tend to advertise their products and services on television, radio, banners, billboards, magazine and newspapers. These marketing pushes themselves at a people, whether the users want it or not. People may or may not be interested to purchase your products or services.

In simple terms, inbound marketing greatly focuses on pushing potential customers in. On the other hand, outbound marketing is outwardly pushing a company is offering.

Inbound marketing is considered as earning attention and outbound include purchasing it. 

Inbound marketing is fashionable marketing approach used by every business. As per research, 81% of business reported that they focus mainly on inbound to improve ROI. Certainly, inbound marketing techniques are 72% less expensive when compared to outbound.

Measuring the effectiveness of inbound marketing is hard. Since these efforts rely on improving brand awareness and provide values. On the other hand, the biggest drawback of outbound is expensive. Also, the strategies are not targeted and not responsive. You need to spend a thousand dollars to promote your products or services. Because tv, radio and newspaper ads are expensive.

What is meant by inbound methodology?

An effective inbound technique includes creating unique content that attracts your potential customers, then helping them to find you through – search and social. If you want to get started with inbound marketing, you should create individual buyer personas.

  • Who are your potential customers?
  • What products or services they’re looking for?
  • Where are they from?
  • What are their likes and dislikes?
  • How do you optimize?
  • What are the social media channel to promote your business?

And the list goes on and on. By analysing everything, it’s the right time to create engaging content with visuals and put in front of the world.

Inbound marketing techniques

Are you planning to start a business? Eager to skyrocket your new business success? If so, then you should concentrate your efforts on “inbound marketing”. Instead of promoting your products or services through broadcasting such as outbound marketing. While inbound marketing concentrate on creating a different reason for your customer to visit your website. The purpose of adopting inbound marketing strategy is to turn new users to potential customers.

At the initial step, you need to concentrate on attracting your visitors. It can be done by creating engaging content and ranking top on search engines.

Next, you should convert that view to a lead. After that, you need to close that deal and build a potential customer. As a result, you delight that specific customer with unique content.


Blogging is the most common term heard on the internet. It helps a business entrepreneur to connect with customers. Also, used to generate huge traffic and conversions from search engines. Blogging can be the primary element to get started with inbound marketing.

Write an article to your niche blog and target your buyer personas. Include an external link to your website in the article. It’s important for every entrepreneur to understand, one cannot generate maximum results overnight. Google appreciates consistency, make sure you post at least two articles in a week.

Social media marketing

How much time do you spend on browsing newsfeed on social media? Approximately 2 to 3 hours per day. Whether you’re a student or entrepreneur, social media channels can be a great tool for you. Students use social media platforms to connect with their friends and family. Also, learn about the latest news and technology. While entrepreneurs use to connect with their business prospects.

Social media marketing is a popular form of online marketing technique. It includes creating and sharing creative content on various social media channel to achieve marketing goals. The activities include posting fresh content, attractive visuals (images, videos, audio, gif, infographics) to generate maximum engagement.

The popular social media platforms are Facebook, Google+, Pinterest, Twitter, LinkedIn and YouTube. Make the great use of these platforms and expand your reach.

Create curated content

Content is King!!! Creating unique and valuable content is important to rank on search engines. However, creating engaging content to post on social media, website and blogs on a regular basis requires more creativity, time and money. Though you have created a unique piece of content, there is no guarantee that your website will resonate with your potential audience.

If you would like to keep your potential audience engaged then you need to understand the importance of curated content.

  • publish 100% curated content
  • Differentiate content with categories
  • Find resources to share your content
  • Understand and analyze audience base

By using these steps, you can effectively create content on different social media channels without wasting your time. Everything works perfectly when you analyze and understand your potential audience, using effective tools for research and analyzing the results.

Email marketing

Email marketing is an excellent marketing tactic of sending emails to business prospects. When you write an effective email, there are high chances to convert visitors to ideal customers. 

If you’ve not implemented an email marketing strategy, then it’s the right time to start. Email marketing can drive traffic and deliver maximum ROI. Do you know an email marketing strategy is used by every business around the world? Email marketing is cost-effective when compared to other marketing techniques.

  • Reach existing and new audience
  • Deliver targeted message
  • Drive maximum ROI
  • Easy to measure and share
  • Reach the audience around the globe

Email marketing strategy allows organizations to engage their potential audience easily. It has been used from the past few decades for great reasons. Email marketing is one of the direct ways to connect with prospects. Also, it has been said that email marketing is consistently winning solution from the past few years.

Search engine optimization

Whether you’re a new or existing person to digital marketing, you might have heard about the term SEO every time and everywhere. Every entrepreneur and digital marketer states that “SEO is important”. Don’t you agree? Yes, SEO is the key to every business. If you want to rank your website on the top, then you need to understand and implement the techniques of SEO.

In simple words, SEO is important – it makes your blog or website visible to users on search engines. Ultimately, you can drive maximum traffic to convert business prospects into ideal customers.


With a primary and secondary set of keywords, you can rank your website on a search engine. Make sure your keywords should be well-researched, well-analysed and carefully chosen to include in your content. Keywords can be a word or phrase that users use to find something online. Therefore brands use keywords to connect with their prospects who are searching for their products or services.

There are few online keyword research portals that can provide short, long and medium-tail keywords. Use these tools and gather keywords, now start refining every keyword. Select the keyword that has more search rate and less competition.


There are two types of links in SEO i.e internal links and external links.

In order to gain a powerful SEO tactic for your website, you should have a clear knowledge of internal and external links. These links are often used to improve the visibility of your websites.

Internal links are also called “inbound links”.  When you click on an internal link, it directs you the targeted webpage on that specific webpage. External links are also called as “outbound links”. These external link can directs you to a page on another website. However, linking your authority website can help you to boost your webpage

Final Thoughts

Inbound marketing is becoming a popular marketing strategy from the past few years. Inbound campaigns just concentrate on customer values. Both small and large businesses prefer inbound marketing since they’re less expensive and hold massive advantages over the long run. As a result, implementing inbound marketing can generate better ROI.

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