Social media is playing a key role in everyone’s life. People are using social media platforms for personal and business needs. While considering personal, social media is probably used for connecting people across the world. Also, share views, thoughts and post pictures and videos. On the other hand, business prefers social media to connect with their business prospects and customers.
If you’re running a small or large business, one thing would be similar for everyone i.e TIME. Every business entrepreneur understands the importance of time and it’s value. According to their point of view – Time is money.
While running a business, one should have complete knowledge of everything. Whether it can be designing a webpage to connecting people on social media. Can a single person handle everything with a single hand? Pretty daunting task right. A business owner will not spend much time to learn website designing and analysing social media. If your planning to save your time on social platforms, stick here this article will guide you about social media tools.
Importance of social media marketing
Social media has fastly become the major aspects of marketing. Every business is highly focusing more on social media channels. Because it can reach billions of their customers across the globe. If not making the most of social media channels, then you’re missing out a great opportunity. Moreover, these platforms can work incredible and spread word-of-mouth about your business products and services.
- Enhanced brand awareness
- Cost-effective
- Engage with your potential customers
- Improved brand loyalty
- Healthier customer satisfaction
- Builds brand authority
- Increase traffic
What are social media management tools?
Keeping it simple, social media management tool = single tool to rule everything. This software allows a business to manage and engage around all social media channels. The profiles can be Facebook, Instagram, Twitter, LinkedIn and more. These tools provide analysis and everyday status reports. Thus you can keep an eye on every moment and track everything.
While considering social media management software, choosing the perfect one for your business is a complex decision. Following are hand-picked social media management tools for small, media and large businesses.
Agorapulse
If you’re looking for a cost-effective social media management tool, then Agorapulse is the right software for you. This tool is a social community and controlling tool that supports organization manage and engage on all their social media pages. Agorapulse offers a build-in CRM software to track audience.
Manipulating and managing your social media profiles easier with Agorapulse. Schedule the content, generate reports and engage with customers under one roof. With effective scheduling, you can schedule, queue or upload the post in a single tap. Determine the return of investment of every engagement with CSV and report.
Features
- Amazing scheduling options
- Real-time team collaboration
- Automated inbox assistant
- Team friendly prices
- Publishing queue categories
Pricing: Agorapulse basic plan starts at US$89 per month.
ContentCal
Worried about creating effective content that generates maximum engagement? No more worries, just quality content with ContentCal. It helps you to create effective content on your social media profiles.
ContentCal is referred to as a digital calendar. It is used for planning and automatically publishes the content on social channels.
For most companies, content planning procedure is a nightmare. Few companies don’t have any content process. Some industries use white sheets, excel and shared calendars.
Why ContentCal?
- Attractive visual social media calendar
- Perfect place to collaborate with your employees and customers
- Integration hub
- Check in-depth on content performance and improve your posts
Hurray!!! It’s time to power-up your social media profiles and generates maximum traffic. The tool helps to increase your brand awareness. Also with error-free constant optimization, you can get excellent results.
Pricing: ContentCal Pro plan starts at $13 per month.
Wave Video
How many of you prefer watching a video than reading a plain text? Everyone right. Many businesses are creating high-quality videos. Because to impress the audience and increase engagement. As per recent reports, by the end of 2022, videos can account over 85% of customers online traffic.
People prefer consumer video content. This process is growing each and every day. If you want to create a marketing video then opt for Wave Video. Create effective promoting video or ads for your blog, social media profiles or website with Wave Video at fingertips. Adding stickers can evoke emotions in your videos.
Features
- The build-in stock footage library
- Upload your personal media file
- Resize video instantly
- Simply customize your branded videos
- The best tool for every business
It’s time to create branded video content to build a targeted audience. Also, drive your business towards success path. Wave Video is a powerful tool like Adobe Premiere. While taking a few considerations, Adobe Premiere Pro is cost-effective. Also, creating videos is difficult. With Wave Video you can create videos in few simple clicks.
Pricing: Wave Video creator plan starts at $8.25 onwards.
LastPass
You probably require a password to sign in any social profile. How many profiles do you have? 5, 6 or 10. Every profile needs a specific username and password. Remembering password for each channel can be a daunting task. Therefore many people create the same password for every channel. Do you think, your accounts are secured if you use a similar password? No right. Your accounts are not safe. There may be chances of unauthorized access. If you’re worried about security, LastPass will help you. This tool will offer top security around every social profile. It means you need to remember passcode more than 1 password.
Features
- Secure password storage
- Convenient password sharing
- Streamlined logins
- Centralized control
- Simplified user management
- Access anywhere and anytime
Do you know LastPass works perfectly on browser and mobile device? Yes, sounds interesting right. When you enter your LastPass password for the first time. LastPass will automatically upload your usernames and passcode of every social profile. It simply means you need not remember the password again.
Buffer
Buffer is one of the best social media management tool for every organization. If you’re planning to grow your brand in terms of quality and quantity, then choose Buffer. It allows you to post an image, video or gif at few simple steps. All you need to plan everything accordingly. Publish required content on a various social media platform. It includes Facebook, LinkedIn, Twitter and more from a single dashboard.
Features
- Schedule post directly
- Include your post first comment
- Generate traffic and leads
- Plan your post before
Pricing: Buffer pro plan starts at $15 per month.
Sendible
Managing multiple social media profile for multiple clients can be a complex task. But any social media task can be simpler with Sendible. It can be an effective approach for the business team to maintain and manage social profiles. As a result, drive great results.
Every entrepreneur goal is to look amazing in front of their customers and clients. With Sendible improve communication through an effective way of collaboration. Also, demonstrate the value to clients and customers with detailed reporting and insights. This can be done through Google Analytics.
Features
- Preview social media posts
- Plan everything (content, strategy) under one roof
- Create reports within a few minutes
- Engage with your audience on all social profiles for better engagement
Pricing: Sendible starter plan starts at $29 per month.
